Rugeast
Since 1921
Family-Run Handmade Rug Expertise
From the historic weaving regions of the East to homes and design projects across Europe, Rugeast curates authentic Persian and Oriental rugs with knowledge, care, and respect for their origin.
Rugeast · Hamburg, Germany
At Rugeast, a rug is never simply a product. It is a living expression of culture, craftsmanship, memory, and time.
Our company grows from a family tradition spanning three generations in the selection, sourcing, and international trade of handmade rugs. Today, this experience continues through Rugeast and Bidabadi GmbH, connecting authentic Persian and Oriental rugs with customers, collectors, architects, and interior designers across Europe.
For generations, our family has worked with handmade rugs and with the people, workshops, and weaving traditions behind them.
This long-standing experience has developed our understanding of materials, weaving techniques, regional characteristics, quality, condition, and artistic value. It also created a responsibility to present every rug honestly and with respect for its cultural origin.
A family tradition carried forward across three generations
Long before Rugeast was established, the Bidabadi family had already developed a close connection to the world of handmade rugs. Dating back roughly eight decades, these photographs document the family experience and tradition that continue to shape Rugeast today.
Grandfather of Rugeast founder Alireza Bidabadi
The beginning of the Bidabadi family’s enduring connection to handmade rugs.
From the Bidabadi family archive
A glimpse into the early family business, where knowledge of handmade rugs was developed and passed on.
Father of Rugeast founder Alireza Bidabadi
He carried the family’s knowledge and experience in handmade rugs into the next generation.
Grandfather and father of Rugeast founder Alireza Bidabadi
A rare family photograph showing two generations united by a shared tradition in handmade rugs.
Every handmade rug begins its own journey.
It may start in a village, family workshop, or established weaving region in Iran, India, or another historic rug-producing area. From there, it passes through careful evaluation and selection before finding its place in a home, collection, hotel, or interior project in Europe.
A well-chosen rug does more than occupy a room. It adds warmth, structure, character, and a connection to generations of craftsmanship.
Our approach is based on thoughtful selection rather than an anonymous mass assortment. Every rug is evaluated individually before it becomes part of the Rugeast collection.
Genuine handmade and hand-knotted rugs selected with attention to weaving quality and character.
High-quality materials such as wool and silk, with traditional or vegetable dyes where applicable.
Consideration of the rug's weaving region, design language, technique, and cultural background.
A collection suitable for both traditional spaces and contemporary European interiors.
Rugs selected for their enduring artistic, cultural, and collectible qualities.
Rugeast is led by Alireza Bidabadi, founder and managing director of Bidabadi GmbH. He represents the current generation of a family deeply connected to the sourcing, selection, and international trade of handmade Persian and Oriental rugs.
Together with the Rugeast team, he continues this heritage through professional presentation, transparent product information, personal consultation, and a carefully selected collection for customers throughout Europe.
Alireza Bidabadi
CEO & Founder
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Rugeast supports architects, interior designers, boutique hotels, and residential projects in selecting handmade rugs that complement the scale, colors, materials, and identity of a space.
Our team can assist with individual rug selection, dimensions, color coordination, stylistic direction, and the sourcing of distinctive pieces for private and professional interiors.
Our services include:
Trust is especially important when choosing a unique handmade rug online. We therefore aim to provide clear and accurate information about each rug's origin, materials, dimensions, condition, colors, and craftsmanship.
Our goal is not simply to complete a sale, but to help every customer make an informed and confident decision.
Clear Origin Information
Honest Product Descriptions
Careful Individual Selection
Long-Term Customer Relationships
Our Hamburg Office
Rugeast
A handmade rug is never merely something placed on the floor.
It is a memory woven into material, a work of craftsmanship that becomes part of everyday life, and an object that can be appreciated across generations.
At Rugeast, our mission is to ensure that every rug we present carries not only beauty and authenticity, but also a story that deserves to live on.
Explore our carefully selected collection or speak directly with the Rugeast team.
Use the frequently asked questions and don't forget that our consultants are always at your service